PAUSE — Brand Identity, Packaging, and Wellbeing Campaign

PAUSE is a wellbeing initiative designed to promote student mental health awareness through approachable, playful design. The project integrates branding, illustration, packaging, and communication design to create a holistic experience centred on self-care and stress management.
The concept encourages students to “take a pause” a moment of rest in the fast-paced university environment. The visual identity blends soft gradients and hand-drawn character icons to express emotional balance and human connection. Each icon represents a different mental state, reinforcing the campaign’s message that all feelings are valid and manageable.

Deliverables included the PAUSE subscription box, branding system, illustrated icons, informational brochure, and the Stress Quest board game, a gamified tool for mental health education. The cohesive identity extended to event tents, packaging, and digital flow diagrams, uniting playful aesthetics with empathetic communication design.

My Role:
I developed the brand identity, character illustrations, packaging design, brochure layout, and supporting digital assets. I also designed the user journey flow for online interaction and ensured all components reflected a consistent tone of warmth and accessibility. The work demonstrates a strong synthesis of design strategy, user experience, and visual storytelling.

This project explores how design can function as both a practical and emotional support system turning mental health awareness into an inviting, tangible experience.