Wildbark – Visitor Engagement System

Wildbark is a collaborative capstone design project developed in partnership with Mulligans Flat Woodland Sanctuary in Canberra. Our group worked directly with the client to design an interactive visitor engagement system that connects families, students, and community visitors with Australia’s native biodiversity through playful, educational design.

The project outcome combines three elements: a collectible animal card set, a companion booklet, and a social media campaign to encourage hands-on learning and emotional connection with conservation themes. The design uses storytelling, illustration, and interactivity to make ecological education accessible, particularly for young audiences.

My primary role involved visual identity development, print design coordination, and social media rollout. I led the layout refinement, ensured visual consistency across all materials, and produced the final prototypes and mockups for client presentation. Collaboration was central to our process,
we worked iteratively with the client to align design choices with Wildbark’s mission, aesthetic, and educational goals.

The card system features thirty native species, each with illustrations, fun facts, and Ngunnawal language elements to acknowledge Country and embed cultural learning. Printed prototypes were produced using local suppliers to ensure the project remained low-cost, sustainable, and replicable for future educational use.

The companion booklet extends the collectible system into a learning journal, featuring sanctuary maps, pledge activities, and a “Story & Habitat” card game designed to build ecosystems through storytelling. The social media rollout, Wild Stories / Wild Steps, brings the experience online, strengthening Wildbark’s reach and engagement beyond the physical site.

The project received highly positive feedback from the client and peers, praised for its creativity, scalability, and alignment with Wildbark’s conservation mission. It demonstrates how collaborative design can merge research, community engagement, and tangible outcomes to promote environmental awareness