ClearMind

ClearMind is a conceptual brand identity project designed to visualise mental clarity, focus, and calm through minimalist visual language. The project explores how subtle design cues colour, line, and typography can evoke cognitive balance and emotional transparency.

Developed as an individual university project, ClearMind presents a visual identity system for a wellness-focused brand centred on mindfulness and psychological wellbeing. The logo uses a single continuous line to form a brain, symbolising the flow of thought and the interconnection between creativity and calm. The gradient colour palette of soft blues, lavenders, and mints represents the transition from mental clutter to clarity.

Typography was chosen to complement this gentle visual rhythm: Como, a rounded geometric typeface, reinforces a modern yet approachable tone. The overall system is designed for digital and environmental applications, with mockups across devices and glass surfaces illustrating its flexibility in both personal and professional contexts.

This project demonstrates how visual identity can communicate emotional states and human-centred values using simplicity, space, and tone to express mindfulness as both a state of being and a design principle.